Liquid Death and Taylor Morrison have teamed up for a unique giveaway.
The non-alcoholic beverage brand and the national homebuilder and developer are giving away a home with custom plumbing that delivers Liquid Death soda-flavored sparkling water from every water source.
Yes, that means every faucet, every showerhead, every bathtub and even the garden hose will produce Liquid Death — temporarily.
One lucky winner will win a move-in-ready home in one of Taylor Morrison’s Groveland, Kissimmee, Hockley, Texas, Cambey, Indianapolis or Cumberland Indianapolis communities. The homebuilder is actively selling in Westview, a master-planned community in Poinciana that will feature the market’s largest amenity clubhouse, called The Hub at Westview. In Groveland, Taylor Morrison is the developer and builder at Waterstone, a sprawling master-planned community approved for 2,500 homes.
To enter the giveaway, contestants can purchase Liquid Death in-store or on Amazon, keep their receipt and follow the process to register at liquiddeath.com/killerhouse. Each can is worth one entry. They can also tour any of Taylor Morrison’s 350+ communities and scan a QR code for five entries. Entries close June 30, 2026. The winner will be selected at random in August.
Liquid Death is known for its bizarre marketing campaigns and giveaways. In 2024, the company gave away a fighter jet. Earlier this year, Liquid Death teamed up with Spotify and released a limited-edition speaker shaped like an urn.
“Introducing the world’s first ever music-streaming urn from Liquid Death x Spotify,” the product description reads. “Finally death is a lot less boring. With the Eternal Playlist Urn, now the dead can listen to their favorite jams for all of eternity. Upgrade any post-life experience with this latest revolution in being dead.”
It’s sold out.
This recent partnership came to be when Liquid Death CEO Mike Cessario and Stephanie McCarty, chief marketing and communications officer at Taylor Morrison, presented together at the Pacific Coast Builders Conference in June 2025 about “how traditional marketing is dead,” McCarty told GrowthSpotter.
“We both underscored that when brands market their products, we should do so in a way that feels good, isn’t pushy and is ultimately worth their time,” she said. “Immediately after we walked off the stage, we agreed that we should do something together. And, so the Liquid Death x Taylor Morrison collaboration was born!”
Logistically speaking, the giveaway raises a few questions. Namely, how will it work?
McCarty said the home will have standard plumbing, but will temporarily be connected to a 1,000-gallon portable tank, which will last about three days.
“Obviously, a consumer isn’t going to want to bathe in Liquid Death forever, but they can have a blast with it for 1,000 gallons,” McCarty said. “Once the Liquid Death runs out, our construction teams will disconnect the temporary 1,000-gallon portable tank, flush and clean the pipes, and then reconnect the home to the main water supply so the winner can continue enjoying their beautiful brand-new Taylor Morrison home.”
The grand prize winner will choose which community they want to live in, as well as the Liquid Death flavor that will be piped into their home.
“The mechanics only allow for one flavor to be piped into the whole house, and the winner can certainly choose the flavor they want,” Dan Murphy, senior vice president of marketing at Liquid Death, told GrowthSpotter. “Personally, I’d recommend Dr. Death, but everyone has a different palate and is free to choose their favorite.”
Liquid Death’s soda-flavored sparkling waters have 10 calories, two grams of sugar and no artificial sweeteners.
“We thought a good way to show people how refreshing these flavors are was to have them literally flow through every water source in someone’s home,” Murphy said. “It’s also a fun retail play for our fans – every can of Liquid Death you buy is an entry to win, so you’re walking into a store or ordering online and getting a shot at a brand new Taylor Morrison house.”
But should flavored sparkling water really be used to shower, clean your dishes and water your plants?
“Oh no,” Murphy said. “But people jump out of planes and tattoo their faces, so odds are good that someone out there might want it. We certainly hope they do, since the engineers at Taylor Morrison spent a good amount of time figuring out how to make it actually work.”
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